A complete online video platform for publishers

With around 100 million started streams per month, YouPlay is one of the largest Nordic Online TV network. We give publishers free access to a world of content from premium content providers such as AFP (Agence France Presse), Paris Mode, Getty Images, Copa90, EFN among others. On top of that, in 2017 we began producing video ourselves in our very own newsroom, to fill the gap between supply and demand for breaking news items, hot topic explainers, evergreens and more. This content has proven immensely popular throughout our network and now account for over 40% of our total traffic.

YouPlay is completely ad-funded, based on a revenue share model. Together we provide website visitors in the Nordic region with high quality content online and give advertisers the possibility to be seen in a unique premium environment.


Video Player  Our white label player is developed specifically for publishers to make video a potential part of every corner of your site. From automatically updated streams of relevant content to flexible in article-use on specific or related videos. All player versions are based on HTML5 and fully responsive on all devices.


Video Platform – Our in-house platform is built on the world’s leading video technology and support both video on demand and live streaming. A complete video platform for the online publishing world.

Syndication – Our syndication tool allows publishers to distribute video content on other sites throughout the YouPlay network, reaching new audiences and increasing ad revenue.

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Advertise with us

As an advertiser, your brand will be seen in premium environments only. Since we work with all major media agencies your fellow advertisers will be many of the most known brands in the Nordic market. Your ads will be associated with high quality video content with 100% transparency. This means that you always know where your ads are running. We also offer advertisers targeting and analytics. If you have a specific campaign requirement we provide a variety of target options and we of course always meet GDPR requirements. We are an active member of IAB Sweden (Interactive Advertising Bureau) and we follow and live up to their standards and recommendations.

Available ad formats:

Pre-roll ad
5-30 second video spot.

Pre-roll with interactive layer
Enhance your pre-roll ad with an interactive html-layer. It creates a whole new dimension for your video and a more engaging experience for your audience.

Pause Ad
16:9 display ad

Sponsor billboard
Be a sponsor of content and show of your brand as a premium sponsor.

Contact us

Niklas Malmborg

YouPlay Sweden
M +46 (0)736246492

Niclas Kevin

YouPlay Finland
M +358 40 587 5264

Nina Fossli

YouPlay Norway
M: +46 (0)73 262 75 37

Jasmina Madsen

Head of Publishing
M +45 29 29 73 68

Gabriella Högberg Inzaina

Content and Publishing manager
M +46 70 675 66 29

Laura Lokdam

YouPlay Denmark
+45 71 70 21 05