Financial / Corporate

We are a digital media company with a complete solution for online video

PlayAd Media Group (PMG) is a technology driven digital media company offering advertisers, publishers and content providers a complete solution for online video.

The company empowers a syndicated online TV platform (YouPlay) with around 100M streams per month, and distributes engaging video in-banner experiences in a brand safe environment across the Nordic region.

The company was recently internationally awarded in The European Business Awards as a National Champion and received a gold medal in the category Entrepreneur of the year. The company is also the only media company in Sweden that, for three consecutive years, has received the prestigious DI Gasellen and The Deloittes Fast 50 Award, which ranks the fastest growing technology companies in Sweden.

“You can’t build a large online video company. You have to build a large online tech company that distributes video.”

Mark Suster, Entrepreneur and partner at Upfront ventures

What make us special is that we provide a non stop shop for advertising online, with all needed disciplines in-house. PMG has proprietary technology, its own sales department, its own creative studio to make digital production, its own video distribution channels and partnerships with content providers. We believe that the future of all forms of advertising success is to create involvement among the target audience. Therefore, we want the user to actively choose to engage, spend time and interact with campaigns in our ad formats. This endeavor is also reflected in PlayAd’s payment models, CPV (Cost Per View) and CPCV (Cost Per Completed View). We want to make sure to maximize the advertisers ROI.

Key Milestones

2004-2011 – Early days

The Company was founded by Tom Sundvik, Patrik Andrén and Fredrik Grahn as Creative Section, creating the first digital portal for the Swedish media industry.

In 2007 Creative Section launched it’s first video player, exclusively showing TV ads for entertainment purposes.

Investment made by BBE Private Equity. Name changed to PlayAd Media Group.

2009 Feb
First in-banner video campaign is launched for advertiser Microsoft X-box.

The first expander campaign is produced:

2012-2016 – A force in Web-TV

2012 Apr
Web-TV offering signed together with Pocket Entertainment, pre launched I June and officially launched in September.

2013 Jan
Ability Mobile an ad10 acquired.

2013 Aug
Oslo office is opened.

2013 Oct
Web-TV format TT-play, is launched together with TT (Tidningarnas Telegrambyrå).

2014 Feb
TT-play is rebranded YouPlay.

2014 Sep
First programmatic transaction.

2014 Oct
Copenhagen and Helsinki offices are opened.

2016 Jan
New product line (PMG 3.0) is launched and new group structure in place.

2017-present – The Nordic Leader

2017 Nov
Acquisition of content network Flow Network.

2018 Aug
The launch of YouPlay Live Premium-platform, first Saas license fees financed tech feature.

2018 Dec
The outstanding 50% in World Sports Broadcasting acquired in order to re-launch Nya Sporten (YouPlay Sport).

2019 Jan
Founding member of European sales network Video Ad Alliance.

2019 April
New All Time High with almost 60 million started streams per month in YouPlay, setting the new reach 1 billion started streams in 2019.

2019 May
Major milestones by signing publisher agreements with Bonnier News, Schibsted and Gota Media.

2019 June
New All Time High with over 1 million started streams per day for a single publisher (Corren)